• May 21, 2024
  • Last Update May 19, 2024 8:53 pm
  • India

Privacy Policy

EkakMatra is running the portal https://ekakmatra.in. We respect the privacy of its users and are committed to protect it in all respects. The information about the users as collected by our digital network is: (a) information supplied by users and sources and (b) information automatically tracked while navigation.

By using ekakmatra website or its services, you consent to collect, storage, and use of the personal information you provide (including any changes thereto as provided by you) for any of the services that we offer.

These privacy policies are subject to any amendment.

We collect fewinformation when you create an online account, subscribe to one of our titles, respond to one of our promotions, order or register your interest in one of our products and services or post a comment under an article. This could be via your computer browser, via an app, by telephone, or by post.

Information from your device:

Device Type: Information about your operating system, hardware, software, browser type in order to tailor the experience to your device (e.g. screen resolution).

Device Operations: Information about your operations and behaviours performed on your device to tailor the experience based on how you or similar users have interacted with our content.

Unique identifiers: Device IDs in order to save your preferences against an identifier to refer to on subsequent pages.

Device Settings: Information from your device’s setting such as access to your GPS location/Information related to the location of your device so that we know which version of the website to serve you.

Network/connections: Your IP address, so that we can recognize if you have visited us before and allow your device to communicate with our websites and apps.

Cookies: Data from cookies or similar technologies placed on your device which tells us about your use of our websites and/or selected third party websites.

Social media:If you log-in to our website through a social media site, such as Facebook, you are granting permission to Facebook to share your user information with us. This will include your name, email address, date of birth, location, plus any other information you have permitted Facebook to share with third parties. If you remove the app from your Facebook account, we will no longer have access to this information.

Tailored advertising:We may use advertising to fund for our website and apps. Some advertising is ‘contextual’ meaning it is shown due to the particular webpage you are presently viewing. Other advertising, known as ‘online behavioural advertising’ is shown to you based upon your likely interests, which are inferred from your device’s browsing history. This information is collected through the use of cookies and similar technologies. For more information on controlling your tailored advertising preferences, sometimes we may allow advertisers to show advertisements directly on our website and apps, which are tailored to you based upon information they have obtained, such as your browsing history on their own websites. When you are shown an advertisement, our advertising systems do not know who you are or your contact details (such as your name, email address or postal address). Demographic information from your registration on our website and app (such as your age, gender and city) may also be used to tailor the advertising we arrange to be shown. Your demographic information is not shared with advertisers. We may also target advertising on social media sites to specifically include customers who have registered for our products and services.

Legal basis for this processing activity:

Legitimate Interests/Consent for improving our services and products, we may use your information to monitor and improve our products, content and services. This may include (without limitation): developing the design and style of our products and services to make improvements, carrying out statistical, technical and logistical analysis to inform our strategic development, blocking disruptive use and ensuring the security of our products and services. If you have registered on our website or app, we may analyse the information we hold on you in aggregate with our other customers to improve our advertising systems.

Children & young people
Our website app and other products and services are not aimed at children. We do not target, intend to collect, or knowingly collect or otherwise process information from anyone under the age of 18 years. If you are under the age of 18, we request that you do not provide us with your information and do not use our website and app. If you are a parent or guardian of a child under 18, please contact us if you are aware that your child has used our website or app or otherwise provided their information to us without your consent. We will delete and cease processing your child’s personal information within a reasonable time.

When you use our website and app we may collect information using cookies or similar technologies. What are cookies and how do they work? Cookies are small files that are downloaded to your computer or mobile device when you visit a website. Your browser sends these cookies back to the website every time you visit the site again, so it can recognize you. This allows websites to tailor what you see on the screen.

We use the following:
Web beacons: Our website, app and emails often contain small invisible images known as ‘web beacons’ or ‘tracking pixels’. These are used in a way similar to cookies to:

  • to understand when a particular part of a webpage, email or app is viewed,
  • to understand how successful an article or an email marketing campaign has been,
  • to verify any click through to links or advertisements contained in emails.

Flash cookies

In certain situations, we use Adobe Flash Player to deliver video clips. Local Shared Objects (Flash cookies) are used to provide functions such as remembering your settings and preferences.

Tracking URLs

These are web links that allows us to measure when a link is clicked on. They help us measure the effectiveness of campaigns and advertising and the popularity of articles that are read.

Device identifiers

We use device identifiers on mobile devices in the same way as cookies are used on web browsers. A device identifier is a unique number on your device which allows us to remember your device. We use these similar technologies on websites, emails and apps, for the same purposes and in much the same way as we use cookies on websites. We will use ‘cookies’ and ‘websites’ below as shorthand for ‘cookies and similar technologies’ on ‘websites, emails and in apps’.

What do you use cookies for?
Cookies and other online tracking technologies are an important part of the internet. They make using websites much smoother and affect lots of the useful features of websites.

There are many different uses for cookies, but for within our site, they fall into the following groups:
Cookies that are needed to provide the service you have asked for. Some cookies are essential so you can move around our websites and use their features. Without the use of these cookies parts of our websites would not function.
Cookies that collect information about your choices and preferences (Functional / Preference) These cookies collect information about your choices and preferences, and allow us to remember things like:Cookies used to understand how people use our products and services (Analytics). We use analytics cookies to gather information about what pages, links and sections of our apps are popular and which one don’t get used so much to help us keep our sites relevant and up-to-date. They are also useful to be able to identify trends of how people navigate our sites so we can identify improvements to make to the customer journey. We may combine information collected by analytics cookies with other information that you provide to us. For instance, if you have registered for an account with us, we may combine your contact details with other information you provide us with the browsing history from your device collected by analytics cookies (including data collected from before you registered and when you are signed-out).We may also use this combined information to improve our products and services. For instance, we may analyse this information in aggregate to improve our advertising systems.
Cookies used to show advertising that is relevant to you (Tracking and Advertising). Some advertising, known as ‘online behavioural advertising’ is tailored to you and uses information collected by first party and third-party cookies based on your web browsing activity. Cookies are placed on your browser to remember the websites you have visited. Advertising based on what you have been looking at is then displayed to you when you visit websites who use the same advertising networks.

Do Not Track: Our website do not respond to ‘Do Not Track’(DNT) browser settings.

Managing Cookies: You can change your cookie settings on this website at any time via your Privacy Settings.

Cookies can also be controlled using the following instructions:

Mobile Devices: When using a mobile device, you can opt-out of receiving online behavioural advertising by selecting ‘Limit Ad Tracking’ in the Settings of your Apple iPhone or iPad, or the ‘Opt out of interest-based ads’ in the Settings on your Android device. You may also reset your unique identifier used for online behavioural advertising (referred to as an ‘Advertising ID’) in the Settings on your Apple or Android device.

Updates to this Policy: We reserve the right to make changes to this policy. Where changes are made, we will post the revised Policy here with an updated effective date. Please check regularly for any changes to this Policy.

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